Executive Vice President, Public Affairs
FivePoint Holdings, LLC
Steve Churm is the Chief Communications Officer with Aliso Viejo-based FivePoint Holdings, LLC, one of the largest developers of mixed-use master-planned communities in coastal California with projects in Orange and Los Angeles Counties and the San Francisco Bay area. He oversees the company’s external and internal communications with a wide spectrum of stakeholders including the media, business and community leaders, partners and associates.
Before joining Five Point, Churm served as Chief Revenue Officer at Freedom Communications, where he lead the print and digital sales operations, including the local retail, national, magazine and classified sales units at the company and its two major Southern California newspapers, the Orange County Register and The Press- Enterprise in the Inland Empire. He was also responsible for Freedom’s corporate communications and community partnerships throughout the region as well as revenue for its Spanish-language media platforms, Freedom Custom Content and more than 20 community weekly papers in Orange County.
Prior to Freedom, Churm founded Churm Media in 1990. The Newport Beach-based media company successfully launched and published monthly magazine titles such as OC METRO, OC Family, and Southland Golf. Churm also started a full-service marketing agency called Ripe Orange in 2008, which created content marketing campaigns and signature events for local businesses. Churm Media’s print publications and websites served 1.5 million readers per month across Southern California prior to its acquisition by Freedom Communications in 2012.
A former journalist, Churm spent 15 years as a reporter and editor at four California daily newspapers, including the Los Angeles Times and the Orange County Register, covering, among other topics, politics and the environment.
Churm is a respected leader within the media industry regionally and nationally as well as the Southern California business community, and frequently serves as a speaker on media trends and as an emcee at industry and regional events and symposiums. He currently serves on four nonprofit boards: The Orange County Business Council; The Values Institute; United Way Orange County and Global Grins.