As Vice President of Communications, Lizz leads strategic communications for Orange County Business Council (OCBC), overseeing internal and external communications including branding, content curation, design, media relations and collateral. Prior to joining the Council, she served as the Director of Public Relations at Concordia University Irvine where she managed media and public relations, and supported government relations for the university and its six schools. During her tenure, she also led the university’s start-up of its first-generation Hispanic student initiative, which led to the university’s Hispanic-Serving Institution (HSI) designation from the US Department of Education, served as an adjunct professor teaching Public Relations, and led the university’s communications strategy for transitioning to NCAA DII.

Fluent in Spanish, Lizz’s experience of developing bilingual communications campaigns from concept to execution includes a broad spectrum of health care—from serving as a Director of Marketing at Southern California hospitals—including a start-up—working with physicians, leading media relations for clinical trials, and launching the Affordable Care Act. On the agency side, Lizz was the owner of an award-winning public relations firm where she managed media tours, press conferences, and content curation for high-profile clients in health care, pharmaceutical, higher education, retail, food service and nonprofit sectors. She is a member of the marketing and development committee for Transplant House of Cleveland, chair of the Communications & Advocacy Committee for the Orange County Public Relations Society of America chapter, and a founding board member of the Hispanic Public Relations Association (HPRA) Orange County chapter. A first-generation college graduate, Lizz earned her Bachelor of Arts degree in Mass Communications with an emphasis in Public Relations from California State University, Fullerton and is also Accredited in Public Relations (APR) by PRSA, a rare distinction among public relations professionals nationally.